JYBC - TVC & LED Screen Commercial (2014)

A 30'sec TVC / LED street screen commercial for the Jeddah Young Business Conference Expo 2014.

Concept

A couple of Young men paddle their way on a Kayak or such against a whale. The whale is a metaphor to the large scale businessmen they're facing without fear.
( This poster is for reference and not my work )
Execution
 
The idea that came from the agency was pretty straight forward and I could only add some minor spices to it. I just took care of executing it in a different manner then their print ads and posters (picture above from agency)
I had to produce a rough storyboard to portray my ideas on the change of angle and some details of animation.
Venues

The exhibition hall, TV, the internet and another horizontal format of the video was displayed on the large tower screen on King Road.
Producer: Mamdouh Salem
Project Manager: Ahmad Ebrahim Al-Saggaf
Pre-Production: Majid Al-Aydeross
Motion Graphics Artist: Majid Al-Aydeross

Reach us on www.fke.sa

You may also like

Jeddah Ghair '35 TVC (2014)
2014
Community Jameel Achievements [2017]
2017
3points | Creative Careers Video Commercial (2013)
2014
QuickPay Alahli - Web Commercial [2015]
2015
Bin Laden Group - Management System Video (2013)
2014
BRJ Amalak Ibtisamatak | Motion Graphics (2013)
2014
Madarek Show Ident & Intro [2016]
2016
Toyota Dream Car Contest | LED Animation (2013)
2014
FramedKeys | Animation Reel 2016
2017
BRJ | Ramadan TV Break (2013)
2014
Back to Top