BRJ Amalak Ibtisamatak | Motion Graphics (2013)

The video demonstrates the achievements of BRJ in 2012 as Smiles; the more employees they helped find a job, the more smiles they spread.

Amalak Ibtisamatak

Your Work is your Smile

About BRJ

BRJ (Babrizq Jameel) is a part of Abdul Latif Jameel Community Initiatives (ALJCI); they take pride in helping local employers and employees connect and succeed.

Concept

The video demonstrates the achievements of the organization in 2012 as Smiles; the more employees they helped find a job, the more smiles they spread.

Visual Direction

Inspired most of it from the BRJ corporate colors and the elements recieved, as I was only given the guideline below for the video's flow/script

An animated map showing the number of smiles across cities of the Kingdom of Saudi Arabia while the Smile indicator at the top right increases ( and it's eyes blink :P )

A large animated chart.

The VO mentions a few general statistics on each region, thought of this animated layout to add some motion and dimension to it.

The ending with their 10th Anniversary Celebration Logo and a optimistic message that transforms back into a large smile :)

Client: Babrizq Jameel

Agency: 3Points
Visual Direction: Majid Al-Aydeross
Motion Graphics: Majid Al-Aydeross & Ahmad Thabit

Reach us on www.fke.sa

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