BRJ Amalak Ibtisamatak | Motion Graphics (2013)

The video demonstrates the achievements of BRJ in 2012 as Smiles; the more employees they helped find a job, the more smiles they spread.

Amalak Ibtisamatak
Your Work is your Smile

About BRJ
 
BRJ (Babrizq Jameel) is a part of Abdul Latif Jameel Community Initiatives (ALJCI); they take pride in helping local employers and employees connect and succeed.
Concept

The video demonstrates the achievements of the organization in 2012 as Smiles; the more employees they helped find a job, the more smiles they spread.
Visual Direction
 
Inspired most of it from the BRJ corporate colors and the elements recieved, as I was only given the guideline below for the video's flow/script
An animated map showing the number of smiles across cities of the Kingdom of Saudi Arabia while the Smile indicator at the top right increases ( and it's eyes blink :P )
A large animated chart.
The VO mentions a few general statistics on each region, thought of this animated layout to add some motion and dimension to it.
The ending with their 10th Anniversary Celebration Logo and a optimistic message that transforms back into a large smile :)
Client: Babrizq Jameel
Agency: 3Points
Visual Direction: Majid Al-Aydeross
Motion Graphics: Majid Al-Aydeross & Ahmad Thabit
Reach us on www.fke.sa

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